Modash: Scaling Influencer Marketing Research with Actionable Insights
Modash aimed to position itself as a thought leader in influencer marketing by providing data-driven insights to its audience. However, they faced challenges in engaging their target market and lacked a scalable method to gather industry-specific data. Their objectives were to:
✔ Understand how ecommerce brands run influencer programs.
✔ Gather real-world insights on outreach strategies, compensation models, and program structures.
✔ Use research-backed content to position Modash as a thought leader in influencer marketing.
We partnered with Modash to design and execute a research panel targeting in-house influencer marketing managers at ecommerce brands. The process included:
✔ Developing a targeted survey covering key influencer marketing challenges.
✔ Recruiting qualified contributors who actively manage influencer partnerships.
✔ Providing participant incentives to boost engagement and data accuracy.
✔ Structuring insights into compelling content for blogs, social media, and industry reports.
✔ High-Quality Data Collection: Successfully recruited over 300 influencer marketing professionals, securing valuable responses.
✔ Actionable Insights: Created research-backed content answering critical industry questions.
✔ Thought Leadership Growth: Modash leveraged findings to produce highly engaging blog posts and reports.
✔ Boosted Brand Trust: Prospects viewed Modash as a knowledge hub for influencer marketing insights.
